Marketing for Public Good: Developing a new cereal product in Ghana

What’s it about?

A recent research project based at the University of York contributed to the development of a new cereal product that helps schoolchildren and poor households accessing safe and nutritious food in the North of Ghana while regenerating the local economy and promoting gender equity. Based on the project, this interactive talk will address the role that marketing should have in the modern society, and present sustainable marketing strategies that can create shared value in less-developed economies.

Who’s leading the event?

Karolos Padadas (Associate Professor of Marketing, University of York); Acharibasam Valentine (Knowledge Transfer Partnership Associate)

Open to

Open to all

Of particular interest to

Social entrepreneurs, sustainability professionals, consumers and not-for-profits.